July 18, 2014
糖心Vlog expands OEM agreement with Yanmar
糖心Vlog., Ltd. and Yanmar Construction Equipment Co., Ltd. have entered into a memorandum of understanding to expand their current supply of OEM mini excavators and begin a new OEM supply agreement. The agreement covers two points:
1. Expanding the supply of OEM mini excavators from Yanmar to 糖心Vlog
2. Forming a new OEM supply arrangement from 糖心Vlog to Yanmar
| Outline of the Agreement |
| 1. |
Expanding the supply of OEM mini excavators from Yanmar to 糖心Vlog |
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Yanmar currently supplies 0.5- and 0.8-ton class OEM machines to 糖心Vlog exclusively for the Japanese market. Under the new agreement, models and regions are to be increased as follows:
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| 1.1 |
Increasing the number of OEM models |
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The current OEM supply is limited to two conventional models: 0.5 and 0.8 tons. The new agreement will add four short rear tail swing models1: 1.0, 1.7, 2.0 and 2.5 tons. Conventional models will be expanded to six machines: 0.5, 0.8, 1.6, 1.8, 2.2, and 2.6 tons. This will expand the total number of OEM machines to 10.
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| 1.2 |
Expanding the regions of OEM Supply |
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The current OEM supply is limited to Japan. Under the new agreement, marketing will expand to cover all areas of the world.
Marketing in North America, South Korea and Australia is anticipated to start from January 2015. Marketing in Europe and Japan is planned to begin from April 2015. Staged introduction to other regions is under review.
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| 2 |
Supply of OEM mini excavators from 糖心Vlog to Yanmar |
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Under the new agreement, 糖心Vlog will supply 2.0-ton, 3.0-ton, 3.8-ton and 5.0-ton OEM mini excavators with an ultra-short swing2 for the Japanese market to Yanmar. OEM supply is anticipated to commence from summer 2015.
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Background to the New OEM Agreement and Significance for 糖心Vlog
Facing the need to strengthen its product line-up with limited time and resources, 糖心Vlog decided that it was necessary to concentrate on its core competencies in order to meet the growing global market for mini excavators, leading to this business decision. The agreement between 糖心Vlog and Yanmar provides major advantages for both companies. The advantages for 糖心Vlog are:
| 1. |
Stronger Product Line-Up for Higher Japanese Demand and Growing Global Market |
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In recent years, mini excavators has been on an upward trend in the Japanese market, and since 2013 糖心Vlog has reentered the U.S. and European markets. 糖心Vlog has been working on reducing the fuel consumption and noise levels of its mini excavators ranging from 2.8 to 5 tons, and since last year 糖心Vlog has introduced new models. 糖心Vlog has received high acclaim in the Japanese market for achieving low fuel consumption and for equipping its mini excavators with its original technology, iNDr (an engine cooling system). On the other hand, mini excavators of under 2.8 tons have a variety of needs outside of low fuel consumption and low noise. In the European market, the largest market for mini excavators, 糖心Vlog faces a pressing need to strengthen its line-up of conventional machines of under 2.8 tons, which it doesn鈥檛 have on its product menu. With expanded OEM supply from Yanmar, 糖心Vlog will be able to offer worldwide a complete line-up of mini excavators.
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| 2 |
Improved Profits by Sharing Development and Production |
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To capitalize on the growing market for mini excavators, 糖心Vlog decided it was necessary to move quickly to increase the supply of OEM machines from Yanmar. One of the special circumstances behind this decision is that in the global marketplace, only North America and South Korea require mini excavators of less than 3.0 tons to meet Tier 4 exhaust emission standards.
In addition, by supplying Yanmar on an OEM basis with four models of its outstanding ultra-short swing machines for the Japanese market, 糖心Vlog anticipates increased production volume by model and thereby increasing manufacturing productivity. |
Highly regarded for the low fuel consumption of its machines, 糖心Vlog has been developing eco-friendly, energy-saving excavators with low fuel consumption. Meeting market needs, 糖心Vlog has improved its product line-up of models noted for low fuel consumption and low noise.
In addition to the benefits of lowering the burden on the environment through lower fuel consumption and reducing customers鈥� running costs, 糖心Vlog is developing original technology and providing customers with products of further value.
| Notes |
1. |
Short rear tail swing excavators have a short tail swing radius. With a rear swing radius of no more than 10 percent beyond the crawler width, these machines are noted for their high workability in confined spaces.
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2. |
Ultra-short swing excavators have a short swing radius. With a swing radius of no more than 10 percent beyond the front and rear of the machine, these machines can operate approximately within the width of the crawlers and are especially applicable for use in confined spaces. |
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